The Science of After Action

After Action is built on the science of personal performance.

We put power in the palm of your hand to deliver direct feedback and comments to your athletes. This proven method helps athletes consistently perform in the upper range of their capabilities.

Three tenents drive the results in After Action:

After every event (game, practice, tournament, etc.), After Action gathers feedback from coaches and athletes. Helpful reminders prompt everyone to enter their comments and assessment. This repeated, consistent introspection and analysis is a cornerstone of growth.

Each trait After Action measures has a rating from 1-10. This framework allows for fixed and incremental appraisal and validation to achieve optimal results. These simple sliders also remove a level of interpretation common in normal interactions.

After Action serializes performance over the course of a season. This historical timeline can show trends and build player morale. As athletes look back at past comments and feedback they can see trends and build confidence.


After Action is a useful tool to affect player outcomes

After Action focuses on the communication between Coach and Player. It builds on the foundation of constructive, direct feedback. Many of our current coach users find After Action augments their coaching strategy to build up players and spot problems early.
Every player gets a voice with After Action
Balancing the wide range of communication styles and personalities on a high performing team can be challenging. After Action is designed for everyone regardless of their style enabling you to build a stronger team connection and dynamic.


Communication Style Matrix


More Science Background on the effect of your communication.

Smoll and Smith spent hundreds of hours observing coaches and evaluating their impact on athletes (Smith 2001, Smoll & Smith 2006). In all, they observed more than 70 coaches, coded more than 80,000 behaviors, and surveyed nearly 1,000 athletes. They found that athletes responded positively to coaches who provided positive feedback after a good performance effort, corrective instruction and encouragement after a performance mistake, and technical instruction and a moderate amount of general encouragement unrelated to performance quality

In contrast, Smoll and Smith found that athletes responded unfavorably to coaches who failed to notice or reinforce good performance efforts, criticized mistakes, or provided instruction after a mistake in a critical fashion.[1]

[1] Sport Psychology for Coaches – By Damon BurtonThomas Raedeke  © 2008  Book (304 pages) ISBN-13: 9780736039864